In 2010, Eminem performed the track at the Electronic Entertainment Expo 2010 (E3 2010), Oxegen 2010, T in the Park 2010 and the 2010 MTV Video Music Awards. However, the product placement in the video by Nike shoes and Beats by Dr. Reviewers praised the video as it followed the lyrics and praised the video for such depictions. New York City and Newark, New Jersey were chosen as settings to shoot the video. The song was accompanied by a music video, which Rich Lee directed in May 2010.
Aside from being certified 10x Platinum, 'Not Afraid' also earned Eminem some MTV Video Music Awards, MTV Video Music Awards Japan, Grammy Awards, Billboard Music Awards and Detroit Music Awards. In June 2014 the song was certified 10× Platinum by the RIAA, making Eminem the first artist with digital diamond awards for two songs. Despite the mixed reception, 'Not Afraid' became the 16th song in Billboard history to debut on the US Billboard Hot 100 at number one it also debuted as a chart-topper in Canada. The song did, however, face criticism for its sudden change in theme from previous singles, and was considered to be less affecting than some of his other songs. 'Not Afraid' received mixed to positive reviews from music critics, who praised the song for being anthemic in nature and carrying a positive message. 'Not Afraid' was written and produced by Eminem, Boi-1da, Jordan Evans and Matthew Burnett. To promote the single's release, a freestyle rap, 'Despicable', was released on the Internet and received attention for its tone and lyrical content. The track was first revealed as a single by Eminem via Twitter, after which the song debuted on radio. 'Not Afraid' was released as the album's lead single on April 29, 2010, by Interscope. For the last week of May, we will be listening to one of the most well known songs from the Recovery era. Welcome everybody to the fourth and last SotW of May. Jack Harlow & Cordae - Killer (Remix) Style Switcher Eminem, Polo G & Mozzy - Last One Standing / GRIP Ft. Eminem - Parables (Remix) / Skylar Grey Ft. Eminem | Events Worth checking out: Cordae Ft. Song of the Week #454: Groundhog Day - Past SotW | New: Music To Be Murdered By - Side B (Deluxe Edition) | Other: Friday Night Cypher / The Adventures Of Moon Man And Slim Shady - Kid Cudi Ft.
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